La Jolla Music Society Ramps Up Jazz Concert Offerings

The La Jolla Music Society is marking its 55th annual performing arts season by showcasing an unprecedented number of jazz concerts. Breaking its own records, the well-regarded classical music organization is branching out to present a diverse array of jazz performances to its audience.

Big names like keyboard legend Herbie Hancock, saxophone virtuosos Charles McPherson and Branford Marsalis are headlining this year's program. Furthermore, emerging talents such as pianist Dayramir Gonzalez, saxophonist Lakecia Benjamin, and vibraphonist Joel Ross are bringing fresh sounds to the stage, showcasing the future of jazz.

The ambitious schedule boasts 19 jazz events spread across the next five months—a significant increase from the number of jazz concerts in the past. The pivot to jazz is strengthened by the society's use of The JAI, a venue at the Conrad Prebys Performing Arts Center known for its intimate and engaging jazz environment.

"Our programs, especially jazz, are growing due to our increased use of The JAI," explained Todd Schultz, the society's president and CEO. The JAI's popularity and suitability for jazz performances have made it a pivotal element in the organization's strategy to diversify and expand its program offerings.

The Conrad Prebys Performing Arts Center, which houses the 500-seat Baker-Baum Concert Hall and the smaller cabaret-style The JAI, became the society's home in 2019. The opening of this state-of-the-art center has allowed the society to significantly broaden its concert programming.

Artistic Director Leah Rosenthal, who has been with the society since 2008, plays a key role in curating the lineup for both venues. Her goal is to present a mixture of classical, jazz, dance, world music, and informative lectures. Her programming philosophy reflects the audience's demand and a desire to welcome new patrons.

Standout acts for the season include a performance by Herbie Hancock at San Diego's Balboa Theatre, a mini piano festival with international artists, and curated concerts by Charles McPherson at The JAI. Additionally, the society will feature a Blue Note Records 85th Anniversary Tour concert and performances by a wide range of renowned and emerging jazz musicians.

The lineup's breadth is considered atypical for San Diego, which is not known as a major jazz market like some other cities. Don Lucoff from DL Media remarks on the unusual nature of so many jazz offerings, which is seen as a positive way to attract new audiences.

While some challenges arise, such as scheduling conflicts with other local entities like the Athenaeum Music & Arts Library, there is a shared sentiment that the abundance of jazz elevates the art form overall. Schultz and Lucoff agree that cooperation among arts organizations can benefit the jazz scene and its diverse audiences.

The La Jolla Music Society's dynamism and commitment are representative of its forward-looking vision. By offering such a rich jazz season, it promises an exhilarating series of events that will enthrall both long-time aficionados and new fans alike.

jazz, concerts, expansion