Las Vegas Welcomes NMIXX and KARD Among Others for the WE BRIDGE Music Festival 2024

As the city renowned for its bright lights and entertainment prepares for the significant K-pop event of the year, the final lineup for the WE BRIDGE Music Festival and Expo 2024 has just been announced. The iconic Michelob ULTRA Arena in Las Vegas sets the stage for a three-day cultural extravaganza in April, which will feature two nights of thrilling arena-scaled musical performances as well as a host of other cultural events. Fans of K-pop can look forward to seeing a mix of established and emerging talents at the festival.

Exciting Lineup for WE BRIDGE Music Festival 2024

The final lineup boasts an array of K-pop sensations including NMIXX, KARD, and newcomers TEAM BEBE and ALL(H)OURS, adding to a star-studded roster of performances alongside other acts like Dynamicduo, Jessi, Hwasa, CRAVITY, KISS OF LIFE, and AMPERS&ONE. NMIXX, expressing excitement about their upcoming performance, shared their enthusiasm for meeting the fans and delivering an unforgettable experience.

With NMIXX marking their first performance in the US this year and on the heels of a successful US tour in 2023, they are poised to again capture the hearts of fans. KARD is also making a widely-anticipated return to America, following their 'Playground' World Tour in 2023. In a move that showcases the diversity of talent in the K-pop industry, newcomers such as the boy band ALL(H)OURS will take their first steps on a US stage at WE BRIDGE, along with the dance crew TEAM BEBE from the show Street Women Fighter 2.

More Than Just Music

But WE BRIDGE is more than just concerts. The accompanying expo at the Mandalay Bay Convention Center will feature Q&A panels with artists, meet-and-greets, and interactive experiences hosted in collaboration with the Grammy Museum, all designed to foster a closer connection between the artists and their passionate fanbases.

The festival is not just a celebration of K-pop but a reflection of the growing global influence of Asian entertainment. Organized by Infinite Prospects Entertainment and backed by MGM Resorts International, WE BRIDGE strives to highlight the international acclaim of K-pop. This cultural event is a continuation of Vegas' history with K-pop, which includes notable projects and tours like BTS’ “The City” and K-pop legend Rain's significant US comeback.

With the event set for April 26-28, 2024, the anticipation is already building. Fans can keep up-to-date with the festival through social media and its official website, with tickets set to go on sale soon, promising VIP presales and general public sales dates in the near future.

LasVegas, K-pop, Festival