A Look Into the Most Popular Forms of Entertainment in America

Published January 16, 2024

America's Entertainment Choices

Captivating a diverse audience, the American entertainment landscape is rich with various activities. Amongst these, music stands as the champion of leisure, with an overwhelming 88% of adults engaging in tunes across mediums such as streaming, radio, and vinyl records within a thirty-day period.

Streaming platforms like Netflix and Hulu are the runners-up in the race for attention, boasting a robust 80% of the audience. Not trailing far, short-form video platforms such as TikTok and YouTube captivate 76% of the surveyed crowd, highlighting a surge in marketers' interest due to the format's rising significance.

Interestingly, traditional live TV, though still a significant player, has fallen slightly behind in viewership numbers at 65% against streaming and short-form content.

Gaming and Spoken Word Entertainment

The gaming realm displays a distinct division, with non-console-based games, including those played on computers, tablets, and smartphones, attracting 55% of adults. This figure more than doubles the 26% who delve into console gaming on devices like PlayStation and Xbox, though collectively, gaming is a pastime for nearly two-thirds of Americans.

Meanwhile, nearly half of the Americans surveyed lend their ears to spoken word audio content like podcasts, news radio, or ebooks, marking a significant climb to a 31% share of audio listening hours which stakes claim to an ascending trend.

Entertainment Beyond the Home

Exploring leisure beyond the confines of the home, approximately one-third of survey participants savored the cinematic experience in theaters, while outdoor live experiences like concerts, performances, and sporting events drew 18% and 16% of adults, respectively.

Lastly, a smaller niche of 5% ventured into the realms of virtual reality, hinting at burgeoning technology's potential in entertainment.

The prevalence and popularity of these entertainment activities reflect not only cultural preferences but also technological advancements influencing American's leisure choices.

music, streaming, gaming