A Harmonious Blend of Music and Wine: The Grange of Prince Edward Winery Partners with Toronto's Premier Concert Venues

In an innovative move that marries the elegance of wine with the power of live music, The Grange of Prince Edward Winery has announced a notable three-year partnership with Toronto's esteemed Roy Thomson Hall and Allied Music Centre. This alliance is poised to transform the concert-going experience by featuring the winery's premium selection across the famed venues, including Roy Thomson Hall, the revered Massey Hall, and the vibrant TD Music Hall.

An Ensemble of Flavors

This strategic collaboration is the brainchild of Michael Leskovec, CEO of The Grange of Prince Edward, who envisions a captivating blend of the auditory and gustatory senses. 'Our goal is to captivate audiences and wine lovers alike, providing them with memorable experiences that appeal to both their ears and taste buds,' Leskovec states.

Exclusive Lounges and Wine Events

As part of the partnership, The Grange's fine wines will be showcased in the hospitality spaces of these historic concert venues. Concert-goers will have the opportunity to enjoy a handpicked range of Grange wines, specifically chosen to enhance their musical journey. Moreover, the venues' exclusive membership lounges will also feature these wines, offering a sophisticated touch to the overall ambiance.

Introducing The Grange Wine Bar

Adding to the allure, a new wine bar that integrates The Grange's branding and selects wines will be introduced in the east lobby of Roy Thomson Hall. This establishment aims to enchant visitors, allowing them to indulge in the winery's best offerings within the magical surroundings of the hall.

Wine Tasting Meets Concerts

The Grange plans to host intimate wine tasting events throughout the year at these venues, which will run alongside select concerts and events. Patrons will have the opportunity to immerse themselves in the world of wine while enjoying quality performances, thanks to the winery's sponsorship of certain concerts and cooperative event planning with Roy Thomson Hall and Massey Hall.

Celebrating the Partnership

With plans to launch the first wines from their Estate Series in April, The Grange celebrates the fellowship's inauguration. An exclusive media event will officially mark the start of this exciting partnership, showcasing an immersive experience designed to intrigue and delight the senses.

Jennifer Shah, Director of Corporate Partnerships at Roy Thomson Hall and Allied Music Centre, shares her enthusiasm: 'This partnership with The Grange of Prince Edward brings a new dimension to our concert spaces. By integrating their superb wines with our musical heritage, we aim to offer our guests a truly elevated experience.'

partnership, music, wine