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Defining Catchiness: A Look at Songs That Stick

Published March 13, 2024

What makes a song catchy? It's a question that often comes up when discussing music that's hard to forget. Tunes like the Beatles' Hey Jude, Aretha Franklin's Respect, and even theme songs like Disney's It's a Small World have one thing in common – they cling to our memory. But is there a science to why these songs are so memorable?

Quantifying Catchiness

Understanding the concept of catchiness in music is challenging because it seems inherently subjective. However, a group of researchers from the University of Amsterdam and the Museum of Science and History in Manchester embarked on a project to give this abstract concept some concrete measurements. By setting up an interactive platform called 'Hooked on Music,' they presented 12,000 participants with a selection of the top-selling songs from the last seventy years and assessed their catchiness based on response times. The premise was simple: the faster a participant recognized a song, the catchier it was considered.

The Catchiest of Them All

The unanticipated champion of this large-scale experiment was the Spice Girls' 1996 hit Wannabe. Participants could recognize this quintessential pop song in just 2.29 seconds on average, making it the catchiest song according to the study. Despite the subjectivity of musical tastes, it seems that certain patterns within these infectious tunes resonate with a broad audience. These melodies and rhythms have the power to stick with us, often beyond our control.

catchiness, music, science