Tuned Global Collaborates with Web3 Start-Up Sona to Enhance Music Streaming Experience

B2B music streaming technology company Tuned Global has partnered with the new Web3 music streaming platform Sona, based in Los Angeles, to provide advanced content delivery services and improve data analytics. Sona, which is founded by producer and DJ Jennifer Lee, known as TOKiMONSTA, launched in open beta, offering a unique ad-free experience using decentralized finance (DeFi) elements in its operations.

A New Paradigm in Music Streaming

Sona's platform disrupts conventional music streaming services by allowing free music streams and enabling fans to invest in digital versions of their favorite songs, known as 'SONAs'. These investments allow fans to earn from the platform's streaming revenues, effectively sharing success with artists. Sona's inclusive platform caters to both music labels and independent artists alike.

Streamlining Content Delivery and Reporting

Through this collaboration, Tuned Global will supply Sona with robust content delivery tools and detailed reporting services. These services will allow Sona users to curate playlists and start radio stations, intensifying social discovery for new music.

Tuned Global emphasizes the blend of blockchain technology with traditional music streaming, offering a groundbreaking formula for music consumption and artist support. Managing Director Con Raso of Tuned Global stresses the company's dedication to innovative platforms that provide direct artist support beyond standard streaming royalties.

Creating Equitable Opportunities for Artists

With Tuned Global's support, Sona aims to revamp the prevailing streaming economy by creating a balanced, equitable system that favors artists and their creations. Sona's Co-Founder and CEO Laura Jaramillo emphasizes the need for a system overhaul to empower artists and provide them with the rightful ownership of their work.

Raso acknowledges Sona's pioneering spirit in decentralized music but notes the necessity for alignment with the existing music industry standards to streamline their market entry.

The Rise of Web3 Streaming Services

This partnership reflects a broader trend in the music industry wherein Web3 streaming services claim to offer a more equitable model, especially for independent artists seeking recognition and fair remuneration. The initiative aligns with ongoing industry transformations where fan investment in music properties is becoming increasingly prevalent.

In continuation of its commitment to integrating the latest technologies, Tuned Global has earlier aligned with Revelator to incorporate NFTs into music streaming services, and other platforms like Audius are also exploring similar models to provide superfans unique privileges.

music, streaming, Web3