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Hip-Hop's Prolonged Slump and Jack Harlow's Big Chart Comeback

Published December 2, 2023

2023 Marked by a Significant Decline in Hip-Hop's Chart Presence

Hip-hop's cultural significance remains undisputed, but this year, the music itself faced a substantial setback. Despite celebrating its 50th anniversary, hip-hop endured its most prolonged stretch without a number one hit in decades, with many prominent artists either absent from the scene or failing to produce major chart-topping tracks.

Chart Drought Spells Trouble for Hip-Hop

Creativity in rap seemed to hit a rough patch, and the charts reflected this, with other genres dominating the coveted number-one spots. Established figures in the genre struggled, while new talent like Ice Spice showed promise but didn't secure a major individual hit. The usual suspects like Travis Scott and Drake made appearances but didn't leave their typical lasting impact.

Doja Cat Breaks the No. 1 Hiatus But Doesn't Hold it Alone

Doja Cat made strides with her track 'Paint the Town Red,' but even with her success, the chart dominance was short-lived and intermittent, with Drake making splashes that quickly receded. The struggles prompted questions about whether hip-hop could rebound and who could lead that resurgence.

Jack Harlow: A Potential Beacon of Hope

All eyes turned to Jack Harlow as his new single 'Lovin' on Me' rose rapidly on the charts. After experiencing a lukewarm period in his career, Harlow's latest offering showed promising growth—not just with core fans but with a broader audience too. His approach to leveraging social media, particularly TikTok, and his sample-driven beats helped propel him back into the limelight.

Harlow's Future in Hip-Hop: Still Uncertain

Despite 'Lovin' on Me' being a hit, questions remain regarding Harlow's future and whether he can sustain this success as an albums artist or if his fate is to produce singular hits. As the hip-hop community looks to him and others for a revival in the scene, time will tell if they will emerge as the saviors of a genre in a momentary lapse.

Hip-Hop, Drought, Charts