Event

HITS NOW to Air Live Broadcast of the 66th GRAMMY Awards in Asia

Published January 4, 2024

Television network HITS NOW, operated by Rewind Networks, is gearing up to bring the energy and glamour of the 66th Annual GRAMMY Awards directly to Asian audiences. This prestigious event is set to be aired live, ensuring that music lovers across the region can enjoy the ceremony as it unfolds.

The live broadcast slated for February 5, will reach multiple countries including Singapore, Malaysia, Indonesia, the Philippines, Maldives, and Sri Lanka. At the helm of the event is the charismatic Trevor Noah, known for his work on The Daily Show, ready to guide viewers through an evening that celebrates the pinnacle of musical achievement during the eligibility period of October 1, 2022, to September 15, 2023.

The distribution of the 66th Annual GRAMMY Awards beyond American borders is handled by Paramount Global Content Distribution, promising a wide reach and impeccable transmission.

Executive VP of Rewind Networks, Sandie Lee, expressed excitement about the broadcast, emphasizing the network's commitment to 'delivering outstanding content to Asian audiences.' Lee expects the GRAMMY event to be a testament to their goal of celebrating great music and providing spectacular entertainment to its HITS NOW viewers across the region.

Global Musical Celebration

The GRAMMY Awards hold a special place in the music industry, acknowledging artists, songwriters, producers, and technical professionals for their excellent contributions. Broadcasting the event live allows fans in Asia to participate in this global celebration of music and artistic excellence.

HITS, GRAMMYs, Asia