Release

Billy Joel Returns with AI-Powered Music Video Stirring Nostalgia and Controversy

Published February 17, 2024

After a long hiatus, the world of music has been graced once more with the talents of Billy Joel, whose latest track 'Turn the Lights Back On' marks his first solo performance in nearly two decades. The song's debut has been nothing short of spectacular, with its premiere at the Grammy Awards earning him a sea of applauding fans and a standing ovation. His soulful performance reminds us why he's been missed on the stage, but it's the accompanying music video that's now catching everyone's eye.

Joel's new music video is a seamless interweaving of AI technology and nostalgia, as it beautifully cycles through his career's iconic eras. Born out of a collaboration with Deep Voodoo, an AI startup known for working with high-profile artists, the video breathes life into 'Famous Last Words' from his 1993 album 'River of Dreams.' From the barren theater stage to the shifting visages of Joel's past, each transition is crafted to herald his evolution as an artist culminating in rare, genuine footage.

The AI-driven video, however, comes with its share of controversy. In a twist, just before the Grammy reveal, a Houston Fox-owned station presented what was believed to be Joel's latest hit. The catch? The song was entirely generated by AI, including vocals and lyrics, leading to a brief instance of mistaken identity. Joel has remained silent on this prelude to his true comeback.

While Joel's use of AI showcases the technology's potential to celebrate an artist's legacy, it also illustrates the complexities and potential pitfalls of AI in creativity. This isn't the first lapse into digital facelifts; Disney's AI tool FRAN and the de-aged Robert Downey Jr. in 'Captain America: Civil War' are examples of how convincing AI can be. On the flip side, Marvel faced criticism for using AI in place of human artists. As technology advances, the industry finds itself balancing between innovation and the preservation of creative integrity.

Billy, Joel, video