Artists Cody Fry and Noah Kahan Face Uncertainty Amid Universal's TikTok Music Pullout

Artists like Cody Fry and Noah Kahan find themselves in a precarious situation due to a dispute between Universal Music Group and TikTok. The quarrel, which has led to Universal pulling its catalogue from the popular social media platform, has silent repercussions for musicians whose work depends on the virality TikTok can provide.

The Sudden Silence on TikTok

For Cody Fry, a musician who had his song 'Things You Said' go viral on TikTok, the timing of Universal's music withdrawal was particularly unfortunate. The rise in popularity of his song on the platform was abruptly cut short when TikTok users discovered that videos featuring his music, along with that of other Universal artists such as SZA, Taylor Swift, and Ice Spice, suddenly had no sound. This loss of music led to a wave of awkward, silent dances and reactions from TikTok's active user base.

The Impact on Artists

In an age where social media can significantly boost a musician's career, the ongoing tussle between a major record label and a social media giant poses a potential threat to artists' exposure and success. It remains uncertain how this fight will play out and what the long-term effects will be on the artists caught in the middle, but many, including Fry and Kahan, are monitoring the situation closely, hoping for a swift resolution that will allow their music to play once more on the digital stage of TikTok.

dispute, music, socialmedia