UnitedMasters Debuts in Nigeria with Electrifying 'Live From Lagos' Concert

Recently, the bustling metropolis of Lagos, Nigeria, became even more vibrant as it played host to a significant event in the music industry – the launch of UnitedMasters in Nigeria. With the city's rich musical heritage, the 'Live From Lagos' concert was expertly designed to match the excitement around the global music distribution giant's entry into the Nigerian market.

Stars Align for a Night of Superlative Performances

December 14, 2023, was a date that would capture and celebrate Nigeria's musical talent in an unprecedented way. The Livespot Entertainment Centre buzzed with energy as fans poured in to witness an array of stellar performances. Up-and-coming talents like Millymay, Syntiat, and Gimba from the Sarz Academy got things off to an exhilarating start, paving the way for established acts such as Reekado Banks, Bnxn, Lojay and a vibrant disc-jockey showcase from DJs Maze x Mxtreme & Dope Caesar.

The crowd was treated to an immersive musical experience with each beat and lyric resonating through the venue. Adding to this, Steve Stoute, CEO of UnitedMasters, punctuated the night with an inspiring address, further igniting the crowd's enthusiasm.

American Rap in the Heart of Lagos

A standout moment was undoubtedly the performance by Tobe Nwigwe – an American rapper gracing the Nigerian stage for the first time. His diverse set showcased a mix of hit songs and introspective ballads, encapsulating the essence of the night – diversity and dynamism. Nwigwe's electrifying stage presence was complemented by his band's musical prowess, much to the delight of the audience.

Dignitaries and notable figures from the music sphere graced the evening. The list included luminaries such as Don Jazzy, Banky W, and Waje among others, all representing the creme de la creme of the industry.

UnitedMasters: Pioneering the Future of Music in Nigeria

The 'Live From Lagos' event wasn't just about the performances; it also marked the beginning of a collaboration between UnitedMasters and Don Julio. This union will foster programs spotlighting independent Nigerian musicians and invest in the nation's musical horizon.

“Nigeria's music scene has incredible potential, and our expansion here aligns with our mission to empower artists globally,” said Stoute while expounding on UnitedMasters' strategic growth. With existing partnerships like Coca Cola and the NBA, UnitedMasters is set to further its support for local talent by connecting them with influential brands both internationally and within Nigeria, aiding in the flourishing of the Nigerian music industry.

UnitedMasters, Lagos, concert