Cyndi Lauper Entrusts Catalog to ABBA’s Bjorn Ulvaeus and Pledges to Create Immersive Theater Experience

Cyndi Lauper, the distinctive voice and a symbol of the '80s, is taking bold steps to ensure her musical legacy lives on. In a landmark move, the singer-songwriter has sold her music catalog, including chart-topping hits like True Colors and Girls Just Wanna Have Fun, to Pophouse Entertainment, a company co-founded by ABBA star Bjorn Ulvaeus.

Strategic Move to Secure Musical Heritage

Lauper's decision to sell her music rights to the Swedish group reveals her desire to actively shape and grow her legacy, rather than passively watching her compositions get commercialized. She seeks to explore and expand the artistic boundaries of her works in collaboration with Pophouse Entertainment.

Pioneering an Immersive Theater Endeavor

In alliance with Pophouse, Lauper aims to create captivating projects including television shows and live performances. A key plan in the works is an immersive theater show inspired by her personal life and influences. This upcoming venture aspires to offer audiences an engaging experience akin to the successful ABBA Voyage, which married concert performance with innovative technology.

Continuing Impact Beyond the Stage

Lauper’s vision for her legacy not only reflects her creative aspirations but also her financial foresight. Historical sales of her music exceed 50 million records, and her active engagement with her music's future reflects a trend among artists to ensure their works continue to thrive. Pophouse’s past successful ventures and its dedication to evolving with technology make it a fitting home for Lauper’s music.

Legacy Beyond the Deal

While financial details remain private, the acquisition grants Pophouse a majority stake in Lauper’s vast catalog, omitting her Broadway compositions such as the Tony-winning Kinky Boots. Along with the acquisition, Pophouse is set to embark on projects that aim to rejuvenate and present Lauper’s music to new audiences, ensuring its timeless resonance.

legacy, music, theater