Massive Attack to Host Climate-Conscious Concert in 2024

In recent times, influential musicians have taken a stand against the escalating climate crisis by embedding environmental themes into their art and actions. This trend continues as British band Massive Attack announces their endeavor to infuse eco-friendliness into the realm of live music. Beloved band members Robert '3D' Del Naja and Grant 'Daddy G' Marshall are set to organize an innovative all-day concert that boasts a minimal carbon footprint.

Massive Attack's Green Initiative

Slated for August 25, 2024, the event, titled Act 1.5, aims to set a new bar for sustainability standards in live performances. Set in their hometown at Bristol's Clifton Downs and in partnership with the Tyndall Center for Climate Change Research, Massive Attack is determined to produce 'the lowest carbon show of its size ever staged.' Returning to the UK stage after a hiatus of five years, the group commits to executing eco-conscious strategies they have developed over time to limit their environmental impact.

Green Measures Redefining Concert Experiences

The various environmental measures include employing electric shuttles for transportation to the venue, harnessing renewable energy sources to power the concert, curating a meat-free menu for food concessions, and using electric or waste hydrogenated vegetable oil as fuel for their tour buses and production vehicles. They plan to prioritize local fans by offering pre-sale tickets to Bristol residents, thereby minimizing emissions from long-distance travel. 'We're chuffed to play our home city again and to do it in the right way,' shared Del Naja, emphasizing the urgency of direct climate action and the responsibility that the live music industry bears in reducing primary emissions.

Massive Attack unveiled their decarbonization blueprint in 2019, intending to conduct tours by train in 2020, which were unfortunately curtailed by the pandemic. Del Naja also penned a piece in The Guardian, highlighting the significant impact audience transportation and venue energy use have on a concert's carbon footprint. The band's commitment extends to the message that art and music should not only inspire climate action and justice but must also reflect these values within their own operations.

concert, climate, innovation