Drake Dominates Spotify Wrapped and Apple Music Replay

This week saw the release of Spotify Wrapped and Apple Music Replay, the annual retrospectives that highlight subscribers' most-listened-to artists. Drake, not surprisingly, appeared on numerous top artists lists for users of both services.

Drake's Strategic Collaborations

Many fans were perplexed to see the Canadian rapper on their personalized lists, raising questions about his presence despite them not being active listeners. The reason behind this lies in Drake's smart collaborations and marketing techniques. By joining forces with other beloved artists, Drake has leveraged their fanbases, ultimately increasing his own visibility.

Drake's 2021 Album and Hits

The album For All The Dogs featured a plethora of artists including Teezo Touchdown, J. Cole, and Bad Bunny, which attracted fans from various music genres to Drake’s projects. His collaborative efforts led to success on Apple Music with top songs like "Rich Flex" and "Spin Bout You" with 21 Savage.

Drake's Streaming Domination

Drake's streaming numbers cannot be underestimated. According to Billboard, he was the most-streamed artist on Spotify for three different years. His music consistently attracts listeners, which is reflected in the charts and streaming data.

Drake Among 2021's Top Artists

While Taylor Swift captured the number one position globally on Spotify and Apple Music, Drake held strong as the fourth globally and second in the United States. Love him or hate him, Drake's music has a firm grip on the industry, as evidenced by his long-standing record of hits on the Billboard Hot 100.

Drake, Spotify, AppleMusic