Event

The Unwritten Becomes Enacted: A Tale from a Music-Filled Coffee Shop

Published December 30, 2023

There was a time when the airwaves of MTV were filled with the art of music videos, pulsating new life into storytelling — an homage to the age-old musicals, complete with quick plots and conclusive arcs. In the heart of a coffee shop decked out in holiday regalia, from Nativity scenes to a quirky badger in festive attire, this nostalgic blend of past and present came to life.

A Symphony of Daily Rituals

The staff, adorned in holiday wear, moved to a rhythm of their chores, wiping, polishing, sweeping, and mopping, as if in their own choreographed routine. Customers placed their orders and awaited the serenade of the espresso machine and the percussive dance of mops, a reminder of how life often moves to an intrinsic beat, mirroring the rhythms we carry within.

The Coffee Shop Musical

Then, as the music began, the shop transformed. A video on the screen aligned with the movements around, a modern-day songstress presenting anthems of self-belief to a backdrop of synchronized rhythms. The visuals from the screen seemed to spill into reality, staff humming, then singing, their tasks turning into a scene straight from a musical, complete with a spirited dance routine.

The Contrast Between Spectacle and Service

As the music crescendoed, the service at the shop was momentarily eclipsed by the display of joy and musical unity. Yet, the spell broke with the arrival of a burnt bagel, a silent reminder that the joy of performance must be balanced with the quality of service. Despite the lapse, the experience was a holiday gift in itself, a moment of shared humanity and cheer, albeit with a slightly charred edge.

Reflections on a Perfectly Imperfect Moment

The event in the coffee shop left a lingering thought: enjoyment at work is a delight, but not at the cost of customer satisfaction. It's easy to recite mantras of positivity, but another to actualize them. The spirit of the holidays was present, though imperfect, just like the expressions of celebration that unfold in workplaces around the world — often without the higher-ups joining the chorus.

music, storytelling, holiday