Event

Legendary Band UB40 to Perform for Free at Birmingham City Match

Published February 28, 2024

In a move that has left some fans bemused and others buzzing with excitement, Birmingham City Football Club has announced an exceptional offer that intertwines sport with music in an unexpected way. Attendees of the upcoming match against Preston North End are in for a treat as they will not only witness the game but will also enjoy a live performance by the legendary band UB40, all within the price of their match ticket.

St. Andrew’s Celebrates New Partnership with a Musical Bang

The free concert serves as the grand kick-off for the official launch of Birmingham City's new naming rights partnership for their stadium, now called St. Andrew’s @ Knighthead Park. This celebratory event is further amplified by the fact that the band, synonymous with the city, will be premiering their new album titled UB45 at this special concert. The association of the reggae group with the venue is particularly poignant, as it marks 35 years since UB40's last performance at St. Andrew’s.

Fans React to the Unexpected Announcement

Upon hearing the news, the initial reaction from many fans ranged from disbelief to speculation about an early April Fools’ prank. Yet, as the reality of the offer sunk in, excitement took over, with many expressing their anticipation for the upcoming game and concert combo. Guitarist Robin Campbell has shared the group’s enthusiasm about playing at St. Andrew’s after such a lengthy hiatus, showcasing a reciprocal connection between the band and Birmingham City supporters.

While skepticism was a natural first response, the overall sentiment amongst fans turned positive, with the majority eager to embrace this unique blend of football and music. This sentiment underlines an event that promises to be a thrilling experience for fans of both the sport and the music of UB40.

Birmingham, UB40, Concert