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Canadian Entertainment Industries Call for AI Regulations

Published February 12, 2024

In Canada, the rise of artificial intelligence is causing concern among professionals in the TV, film, and music sectors. These industries are urging lawmakers to enact protections that prevent the misuse of AI technologies. The key fear is that AI could improperly exploit personal likenesses and even substitute live actors with artificial creations.

ACTRA Raises Concerns Over AI

ACTRA, the Canadian actors' union, has voiced its apprehensions to the government concerning the unregulated use of AI. The organization suggested that the proliferation of AI could result in the unauthorized use of individuals' names and images. There's also an unsettling possibility that AI could render human actors obsolete by taking over their roles entirely.

Entertainment Industry Implores Government Action

Representatives from the television, film, and music industries have approached the Liberal government, requesting that safeguards be included in upcoming AI legislation. As AI continues to develop, the potential impact on copyright held by creators has become a contentious topic. The use of AI to generate content autonomously, without proper acknowledgment or compensation, has been labeled by some as an existential threat.

AI Legislation Under Scrutiny

The House of Commons industry committee is evaluating the proposed Artificial Intelligence and Data Act, which aims to provide a regulatory framework for AI, considering its potential negative effects on individuals and communities. AI's current ability to mimic and reproduce existing works without consent has sparked debate among rights holders and legal experts alike.

Future of AI in Entertainment

The rapid improvements in AI technology mean that today's capabilities are just the beginning. Organizations like Music Canada are advocating for AI-generated content to be clearly marked, allowing people to distinguish between human and AI-generated creations. As the technology evolves, the clarity of these distinctions will be crucial.

AI, legislation, ACTRA